XENA & HERCULES BRAND PLAN
Marketing Objective Plan for Xena & Hercules
(Please click on an image to view the full size version)
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Cover
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Objective
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Xena
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The Phenomenon
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The Phenomenon
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Overview
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Cast of Characters
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Themes
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Hero for the Masses
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Demographics
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Hercules
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Timeless Hero
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Overview
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Cast of Characters
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Themes
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Hercules
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Demographics
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Cross-Divisional Support
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StudiosUSA
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Theme Park
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Online
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Home Video
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Creation
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Interactive
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Consumer Products
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Licensing / Publishing
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Catalog
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Catalog
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Promotions
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International
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Licensing
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Licensing
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Licensing
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Retail
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